ADHESIVE&CO
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RADISH SF

AN INNOVATIVE APPROACH TO FOOD

One woman had a vision to start a restaurant like no other in San Francisco’s Mission District. For this, she approached ADHESIVE&CO to develop the brand identity and voice for RADISH SF. The team created the RADISH identity and color palette, and later infused those graphics into the layout of the restaurant interior and exterior signage. A definitive mission statement and a design for the website followed, as well as menu templates and signage and a social media strategy, creating a cohesive experience and expressing the key elements of the RADISH mission: clean, locally sourced food served in a comfortable environment. In its brief existence, RADISH has quickly become one of the top brunch spots in San Francisco’s highly competitive restaurant market.