Having been ADHESIVE&CO’s first client, we know firsthand that you have worked on optimizing your marketing platforms. How do you feel your virtual identity is important in capturing new business?
Our industry has changed a great deal since I have been in business. I feel my virtual identity is very important in communicating with clients and creatives. Working with AD&CO was insightful in seeing the ways to utilize the different social media channels. They helped me analyze how I was currently using those channels and how I could optimize them without much more of a time commitment from my staff. Check us out and see what FM&A has been up to on Instagram: www.instagram.com/farimahmilani and like us on Facebook www.facebook.com/farimahmilani.
What do the words "Creative Community" bring to mind for you? How are you looking for new talent?
I look for new talent via word-of-mouth, which works great, photographers who reach out, and looking through great editorials, etc. I am always looking for new talent! Interested talent should send us an email: email@example.com
What's in your backpack/handbag/tote right now?
My daily journal which I have started since I was 15 years old! Also my wallet, sunglasses, iPhone and makeup bag consisting of lip gloss, face powder, a small hand cream and floss. Plus a bunch of envelopes that I need to drop in the mailbox!
Name the biggest challenge you have had in your career to date. How did you solve it?
Getting back in the game in the year 2005 after an extended break and building my business from scratch again! I was persistent, patient and fearless at times.
What was your first “Big Break” in your profession?
Breaking into the cosmetic world and finding my niche.
Do you have any advice for someone starting out in your creative profession?
First work for a big agency as an intern, be as social as possible. Also be nice to everyone, especially the assistants, you will be surprised where they end up!
Who are the people that have been instrumental in your success as a creative professional?
My colleagues who have helped me by letting me vent; my clients have helped to understand them; and my photographers have helped me to become a great therapist to them!
What would be your last supper?
Meal??? I want good wine!!!
CHECK OUT ADHESIVE&CO's COLLABORATION WITH FARIMAH AT HELLOADHESIVE.COM/WORK#/FARIMAH-MILANI
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