FEATURING: Greg Sorenson
What do the words "Creative Community" bring to mind for you? How do you feel is the best way to utilize members in a Creative Community?
The creative community to me is a constantly moving thing. Every day we find ourselves in new and creative challenges. On different shoots and assignments with an ever changing cast of creatives is what drives what I do.
How did you discover your creativity?
Creativity has been with me my entire life, since I was a child I loved to draw and paint and create. Even in high school I would eat my lunch in the art room so I could maximize my creative time. I later rebelled and tried to be an academic in college to prove a point I guess, but I eventually came to the conclusion that at the end of the day the most important thing to me was to be creative.
Name the biggest challenge you have had in your career to date. How did you solve it?
I suppose the biggest challenge has been to accept who I am and how I create. I has taken a long time but I know now that I am completely confident in my abilities and my eye and that I can walk into any situation be it challenging or familiar and come away with a good outcome.
What was your first “Big Break” in your profession?
There were many big breaks I suppose. You keep chasing the next thing and that is what keeps driving me.
What's in your backpack/handbag/tote right now?
I love bags. Period. I have a problem. I change my bag based on my mood and my needs. I have bags from companies like Filson, Fjallraven, and M. Carter and a bunch of others.
Do you have any advice for someone starting out in your creative profession?
If it's what you want to do then nothing will stop you, but you've got to be all in.
What are some of your favorite places/books/blogs/websites for inspiration?
I look at the art world for inspiration. I love painting and painters, I draw a lot from there and from them. People like Edward Hopper, Jean Michel Basquiat, and Alex Katz come to mind. Also, just the real world, someone well dressed and owning it.
What would be your DREAM ASSIGNMENT?
Well my dream assignment is the one where you have the perfect team, great people working together to achieve a vision and having a smile on our faces while doing it.
Who are the people that have been instrumental in your success as a creative professional?
I'd never be anywhere without the support I have received from my agent Kate Ryan and the great people I have work with at the agency over the years. And also the creative directors, art directors, stylists and artists I have been lucky enough to form close relationships over the years. In particular, Ursula Lake, a great friend and super talented stylist and editor I have worked with for year. She has more energy than two people combined and she never ceases to
What would be your last supper?
Roast chicken, french fries, and a great bottle of wine.
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