FEATURING: Toni Bashinelli
WHAT'S YOUR PERSONAL MISSION?
So much of building a company from the ground up is discovering who you are, who you want to be and how your work can reflect that. Some key sentiments: People first. Common sense rules. Balance whenever possible. Appreciate what you’ve been given. Give back. Our company motto at Lockbox is, “Life is short. Work with people you like.”
WHAT DO YOU DO FOR A LIVING AND HOW DID YOU GET TO WHERE YOU ARE TODAY?
I’m a Senior Partner in Lockbox Productions, one of the top 20 production companies in the U.S. I founded the company ten years ago when running a corporate in-house studio and managing more than 25 shoots a year didn’t feel like a challenge anymore.
WHAT IS YOUR PROUDEST ACHIEVEMENT TO DATE?
Our most tenured employee was promoted to Executive Producer this year – the highest level you can achieve in our company below Partner. Considering she started with us as a Production Assistant, I’m very proud of how she’s grown into a seasoned, savvy contributor. Growing our team to be the best is a top priority.
ANY PERSON YOU WANT TO GIVE A SHOUTOUT TO FOR YOUR GOWTH IN THE INDUSTRY?
I’m eternally grateful to the people who took the time to talk me through some of surprises in the early years of growing a company, with words both kind and/or straightforward, depending on what was needed: Peter Triolo of Highline Stages, agent Kate Ryan, agent Therese Ryan Mahar, photographer Verser Engelhard, casting agent Sally Marsh....there were so many. I was very lucky.
WHO INTRODUCED YOU TO ADHESIVE? WHEN WAS YOUR FIRST EVENT?
I attended the very first Adhesive event, when it was just a dozen of us sitting at a dive bar in NoHo. Everyone there was creative and interesting, so we switched seats a few times to make it easier for introductions and free flowing conversation. The story of how that meeting came to be is a party favorite.
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